How can we improve the Loyalty Program, promotions and Club offerings? Peoples' habits and visiting patterns are always changing and that is why a set-and-forget program may work in the beginning, but what happens when the data used is no longer relevant?
By constantly checking the results from the improved data collection strategies you have implemented, we will always be improving on current strategies. If something is not working, you won’t have to wait six months to see the effect on the bottom line, we will make changes to ensure you are getting the most out of your promotional spend.