I specialise in working with small to medium-sized clubs to build loyalty programs, design effective promotions, improve membership databases and generate loyalty through targeted marketing campaigns. With firsthand knowledge of what happens on the floor, my goal is to ensure clubs get maximum benefit out of their systems and promotions. I enjoy building strong relationships with my clients, team members and customers and love kicking goals!
Through my consultancy, Membership & Loyalty Solutions, I tap into the vast experience I've gathered over many years working in a large Sydney-based club with a membership database of 55,000. From working behind the bar, I moved into customer service, to VIP host in the gaming room, back of house and into membership and loyalty, gaining a complete understanding of how clubs work. I later relocated to the South Coast, working in a large club, before identifying that small to medium sized clubs were in need of my assistance. This prompted the launch of my business in 2016.